Elena is a technical professional with passion to design solutions making the best of what the business needs and technology can do. With over 10 years experience including bank systems, BaaS (Back end as a service) platforms, big data for AdTech, she was working with cut-edge technology and challenging application tasks, leading cross-skills engineering teams of over 30 people. Currently Elena is a co-founder of a fin-tech startup in London aiming in turning media into alternative asset class. A few held degrees include Master in knowledge discovery and data mining and PhD in Artificial Intelligence.